Pollution Prevention (P2)
Sustainable Practices 2008

April 18, 2008

Firm’s “Non-Eco” Product Labels Signal Still-Insufficient Environmental Concern. The Kokuyo Group of leading Japanese manufacturers and marketers of office equipment and stationery has placed “Non-Eco” labels on its own brand of products in its 2008 catalog of stationery and furniture. The purpose was to honestly indicate their own still-insufficient concern for the environment. The Group has decided to develop and sell their products based on the principle that environmental consideration should not be an added value but taken for granted as normal procedure. Kokuyo intends to identify and indicate how many “Non-Eco” products remain in stock as way of raising environmental awareness within the Group as well as among its customers. (Japan for Sustainability, April 11, 2008, http://www.japanfs.org/db/2047-e)

“Alliance for Restoration Ecology” Helps Communities Reduce Use of Land. Two Tucson scientists affiliated with the University of Arizona’s Desert Laboratory have initiated the Alliance for Restoration Ecology to help the average Tucsonan reconnect to the city’s true desert landscape. Larry Venable and Michael Rosenzweig intend the Alliance to extend knowledge developed in the laboratory to the greater Tucson community. Using principles developed in their species diversity work, they want to give citizens help in building habitat linked to specific species. They want the community to be able to turn to the Alliance for “special nature recipes” – such as what to plant if you want to attract more quail or hummingbirds to an area. Expertise from the Desert Lab will be used to enhance urban nature as well as empower people in their own neighborhoods. (Tucson Weekly, November 22, 2007, http://www.tucsonweekly.com/gbase/Currents/Content?oid=103462)

“New Forests” Aims to Optimize Timberland and Forest Ecosystem Services. The forestry investment management firm “New Forests” investment philosophy is unique in seeking assets that deliver traditional timber returns as well as returns from emerging environmental markets such as carbon, water quality and biodiversity. Its “beyond timber” strategy has New Forests working to uncover and optimize the multiple layers of value provided by traditionally under-valued land-based assets such as water filtration, soil regulation, and recreation. (New Forests, 2008, http://www.newforests.com.au/about/aboutus.htm)

Sustainable Practices 2008 is a weekly information service which has been highlighting innovations in technology, social and governance models and sustainable best practices since 2000. It is compiled from publicly available sources and is provided by David Schaller, 520-665-1767, daschaller@mac.com.)

For more information, contact

Nebraska Department of Environmental Quality
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PO Pox 98922
Lincoln, Nebraska 68509
(402) 471-2186 FAX (402) 471-2909